The international Fairtrade system brings consumer markets together with producers to push for change to the way global trade is done. Our 2013-2015 strategy – ‘Unlocking the Power of Many’ – delivered more benefits for Fairtrade producers. But we are still far from our ambitious goal of inclusive trade for all, so our 2016-2020 strategy – ‘Changing Trade, Changing Lives’ – aims to tackle some of the big problems of our time.
Learn more about our new direction to 2020


“If we hope to close the gaps that exist across society, we must push trade further into the service of people. There is great optimism following the launch of the Global Goals and a successful COP21 in Paris. We aim to make Fairtrade an important tool in seeing these global commitments through.”

Marike de Peña, Chair of Fairtrade International


Enabling sustainability through assurance

As a full member of the ISEAL Alliance, Fairtrade is committed to delivering positive impact and embracing credible practices. In May 2016, independent evaluators approved our compliance with ISEAL’s Code of Good Practice for Setting Social and Environmental Standards.

In line with ISEAL’s Assurance Code, the Fairtrade Assurance Programme – implemented in 2015 – assures consumers and clients that everything carrying the FAIRTRADE Mark meets Fairtrade Standards. FLOCERT, the independent certifying body for Fairtrade, is also accredited against ISO17065 by the German national accreditation body DAkkS. Read more


Delivering Increased Benefits

Fairtrade believes strongly in using its resources to deliver best value and maximum impact. One milestone in 2016 was completing the devolution of producer services to the producer networks, with the Network of Asia and Pacific Producers (NAPP) taking responsibility for their region.

Fairtrade Africa celebrated its tenth anniversary in 2015. Originally a group of pioneering Fairtrade coffee cooperatives in East Africa, today it comprises more than 430 producer organizations in 32 countries across Africa and the Middle East, representing nearly a million farmers and workers. Over the last decade, Fairtrade Africa has empowered farmers and workers across the continent and has introduced new support services. Read more

A new system-wide learning platform allows better internal sharing of Fairtrade-related research and studies, and improved dissemination, learning and uptake. National Fairtrade organizations increasingly collaborate to engage consumers and supporters in their markets – for example, 2016 saw the first World Fairtrade Challenge, a global campaign across 50 countries.


Harnessing new opportunities

Growing demand for Fairtrade in Asia led to the launch of two new Fairtrade marketing organizations – Fairtrade Philippines and Fairtrade Taiwan.

They join other Fairtrade markets in the region dedicated to building awareness and enabling producers to sell more: South Korea, Hong Kong, Japan and India.

Read more

What's next?

  • Fairtrade Poland launches in 2016, increasing market opportunities for producers and offering Polish consumers a wider range of Fairtrade products.
  • We will work on expanding opportunities within developing countries, such as offering local Fairtrade produce to Filipino consumers.
  • Producer networks will focus on services beyond certification, such as organizational strengthening, workers’ rights, gender, child protection and climate change. They will also improve monitoring and evaluation systems and increase advocacy on behalf of producers.

Outstanding Organizations Honoured with Fairtrade Awards +