Fairtrade works within the market to change the market. Every farmer and worker deserves the chance of a better future. By choosing Fairtrade products consumers enable these producers to take control of their lives. The powerful connection between producers and consumers remains a fundamental pillar of Fairtrade.


Sustainability: A Core Business Activity

When Fairtrade first introduced new ways of doing business, most companies considered poverty in producer countries as a problem for governments and policy-makers to deal with. Twenty-five years later, businesses are increasingly realizing the importance of sustainable supply chains and are partnering with Fairtrade to help achieve them.

In 2016, Italian confectionery company, Ferrero, committed to doubling the amount of cocoa it purchases from Fairtrade farmers – to 40,000 metric tonnes over the next three years. Ferrero is also collaborating with Fairtrade on cane sugar with plans to source 20,000 metric tonnes between mid-2016 and 2019. Read more

In the wake of the deadly Rana Plaza textile factory collapse in Bangladesh, consumers are increasingly calling for fair fashion. Fairtrade has ramped up its work on a Textile Standard and Programme, extending the Fairtrade approach to the entire textile supply chain, and enabling businesses to certify their supply chain against Fairtrade Standards. Fairtrade’s Textiles Manager shares her thoughts on why her love of fashion shouldn’t mean that workers suffer. Learn about the Standard | Read more about our first partners



Communities Campaigning for Change

Originating in the UK 16 years ago, the international Fair Trade Town movement now numbers more than 1,800 Fair Trade Towns across 28 countries. This grassroots initiative – driven by supporters campaigning for trade justice – is unique to Fairtrade. Now communities in developing markets are increasingly taking up the challenge to make change happen.

For example, in 2015 a Fair Trade Towns and Villages campaign was launched in Latin America. Campaigners in India are working towards their first Fair Trade towns – Pondicherry and Auroville. In 2015, activist Pushpanath Krishnamurthy embarked on a 450km walk from Pondicherry to Ooty via Auroville to raise awareness and support for fair trade in the country. Ahead of the 2016 Fair Trade Towns conference, nine Lebanese villages achieved Fair Trade Town status. The 2016 conference in Baskinta, Lebanon was the first to be held in a developing nation.
Learn more about the 2016 Fair Trade Towns conference | View the International Fair Trade Towns website

2016 also saw the first global, coordinated Fairtrade consumer campaign, the World Fairtrade Challenge. Coffee lovers around the world were urged to get together and drink a record amount of Fairtrade coffee to show support for farmers hit by climate change. Read more

What's next?

Building on the Fairtrade Sourcing Programs, we are going ‘beyond the label’ to create new ways of working with companies and brands. Rooted in the Fairtrade principles of empowerment, capacity, transparency and fair pricing, they will complement our core work with the FAIRTRADE Mark and open up new opportunities for businesses to meet their sustainability commitments through long-term partnerships with Fairtrade.


Global sales rose 16 percent on 2014 +


Click on the pins below to view estimated Fairtrade retail sales by country and find out more about the organizations promoting Fairtrade around the world.